We Transform Your Visitor Attraction with Our AI-Powered Commerce Intelligence Hub: Alexandre Martin, CEO of Smeetz

​Smeetz is a technology company that provides an AI-powered commerce platform designed to enhance operations for attractions and cultural venues. By integrating ticketing, e-commerce, retail, and point-of-sale systems into a unified solution, Smeetz enables venues to streamline their sales processes and improve customer experiences. The company utilizes artificial intelligence to offer dynamic pricing strategies and predictive analytics, assisting venues in maximizing revenue and optimizing capacity management. Smeetz uses data-driven insights to help venues adjust to market demands and streamline operations.

In Conversation with Alexandre Martin, Co-Founder & CEO of Smeetz

What motivated you to establish Smeetz?

I worked in finance for years, and one thing I noticed was that attractions and cultural venues were operating with outdated pricing models. No matter the demand, time of day, or season, the prices remained the same. This approach left a lot of revenue on the table while also failing to encourage attendance during off-peak hours. I realized that dynamic pricing, powered by data, could help venues make smarter decisions and operate more efficiently. That idea sparked the creation of Smeetz, with the goal of modernizing ticketing and sales strategies for venues worldwide.

How does Smeetz’s platform benefit attractions and cultural venues?

Venues often juggle multiple systems for ticketing, retail, and customer management, which leads to inefficiencies. Our platform consolidates these operations into one integrated system. This means venues can manage ticket sales, merchandise, food and beverage purchases, and customer data all in one place. More importantly, our AI-driven pricing adapts to real-time demand, ensuring venues maximize revenue while still offering fair pricing for visitors. It’s not just about selling more tickets—it’s about smarter sales and better visitor experiences.

Could you elaborate on the role of AI in your platform?

AI is at the core of what we do. Instead of relying on guesswork, venues can use AI-powered insights to adjust ticket prices based on real-time demand, historical sales trends, weather patterns, and competitor pricing. For instance, if a venue sees that a particular day is booking faster than expected, the system can automatically adjust pricing to balance demand. AI also helps predict attendance patterns, so venues can plan staff allocation, optimize opening hours, and improve the overall customer experience.

What challenges did you encounter while developing Smeetz?

Changing industry habits was one of the biggest challenges. Many venues were used to traditional pricing models and were hesitant to embrace dynamic pricing. We had to educate the market on how our system works and why it’s beneficial. Another challenge was building a platform that could handle different types of venues—from amusement parks to museums to concert halls—while still being easy to use. That required a lot of testing, feedback, and iteration.

How do you ensure that your platform meets the unique needs of different venues?

Flexibility is key. Every venue has its own way of operating, so we designed the platform to be customizable. Whether a client runs a theme park with thousands of visitors per day or a small museum with limited capacity, our system adapts to their needs. We work closely with clients during onboarding to tailor features, and we continuously refine our platform based on feedback.

What impact has Smeetz had on its clients so far?

Our clients have seen significant improvements in revenue and efficiency. Many have increased their ticket sales by using dynamic pricing, which encourages early bookings and better crowd distribution. Some have also reduced their operational costs by automating processes that were previously manual. For example, one of our amusement park clients reported a 20% boost in revenue after implementing our pricing model, while also improving the visitor experience by reducing long wait times.

How do you approach data security and privacy within your platform?

Security is a top priority. We handle sensitive customer data, so we have strict protocols in place to protect it. Our platform complies with global data protection regulations, and we use encryption and secure servers to safeguard information. We also provide venues with transparency and control over their data, ensuring they meet legal requirements and maintain customer trust.

How do you stay informed about industry trends and incorporate them into your business strategy?

We maintain close relationships with our clients, industry leaders, and partners. Attending trade shows, participating in industry panels, and staying active in professional networks help us keep our finger on the pulse. We also analyze market data regularly to understand evolving customer behaviors, which helps us refine our product and anticipate industry needs.

What advice would you offer to other entrepreneurs looking to innovate in the tech space?

The most important thing is to solve a real problem. Too many startups focus on building technology without thinking about who it’s for and why it matters. Also, listen to your customers—feedback is invaluable. Another key lesson is persistence. Building a company takes time, and challenges will arise. The ability to adapt and keep pushing forward is what separates successful startups from the ones that don’t make it.

How do you balance innovation with maintaining the reliability of your platform?

Innovation is important, but reliability comes first. No venue wants a system crash in the middle of peak hours. We take a cautious approach when rolling out new features, testing extensively before implementation. Our engineering team follows rigorous quality control standards, and we prioritize system stability to ensure a smooth experience for our clients.

Can you share a success story from one of your clients?

One of our clients, a popular attraction in France, struggled with last-minute ticket sales and uneven visitor flow. By implementing our AI-driven dynamic pricing, they encouraged early bookings, spreading attendance more evenly throughout the day. This reduced long wait times and improved staff allocation. Within six months, they saw a 15% increase in revenue and a noticeable improvement in visitor satisfaction.

What motivates you personally in your role as CEO of Smeetz?

I love solving problems and seeing real-world results. Knowing that our platform is helping venues improve their business and that visitors are having better experiences as a result keeps me motivated. I also enjoy working with a talented team that shares a common vision. The excitement of building something impactful and watching it grow is what keeps me going.

How do you foster a culture of innovation within your team?

We encourage creativity and experimentation. Everyone on the team has a voice, and we make sure ideas are heard. We also set aside time for brainstorming and testing new concepts. At the same time, we maintain a strong customer focus, ensuring that innovation aligns with real needs. A culture that values both creativity and execution is what drives meaningful progress.

What challenges do you foresee in the future for Smeetz, and how do you plan to address them?

As we expand into new markets, we need to adapt to different regulatory environments and customer expectations. Each region has unique challenges, whether it’s legal requirements or cultural differences in how ticketing works. To address this, we’re investing in local expertise and strategic partnerships. We’re also focused on continuously refining our technology to stay ahead of industry shifts.

How do you measure the success of your platform?

Success is measured by client outcomes. If our clients are increasing revenue, improving efficiency, and providing better visitor experiences, then we know we’re on the right track. We also look at adoption rates, user engagement, and retention. A growing client base and strong word-of-mouth referrals are great indicators that our platform is delivering real value.

What role does customer feedback play in the development of Smeetz?

Customer feedback is crucial. We actively seek input from clients and analyze how they use the platform to identify areas for improvement. Many of our best features have come directly from client suggestions. We also conduct regular check-ins and provide a dedicated support team to ensure our clients get the most out of our platform.

Where do you see Smeetz in the next five years?

We want to become the go-to commerce platform for attractions and cultural venues worldwide. That means continuing to refine our AI-driven solutions, expanding into new markets, and forming strategic partnerships with industry leaders. The goal is to help venues operate more efficiently, increase revenue, and deliver unforgettable experiences to their visitors.

Alexandre Martin, Co-Founder & CEO, Smeetz

“Venues often juggle multiple systems for ticketing, retail, and customer management, which leads to inefficiencies. Our platform consolidates these operations into one integrated system. This means venues can manage ticket sales, merchandise, food and beverage purchases, and customer data all in one place.”