We Understand That Gen Z Cares Deeply About the Planet, and We Want to Reflect Those Values in Our Business Decisions: Shai Eisenman, Founder of Bubble

Shai Eisenman is the visionary founder of Bubble, a skincare brand reshaping how Gen Z approaches self-care. Driven by a desire to provide accessible, science-backed solutions, Shai recognized a gap in the market for skincare that was both effective and relatable to younger audiences. Her leadership combines innovation with empathy, fostering a brand that prioritizes transparency, education, and community engagement. Under her guidance, Bubble has become a trusted name in skincare, celebrated for its straightforward products and commitment to sustainability. Shai’s approach reflects a deep understanding of her audience, blending practicality with a genuine passion for making a difference.

In a recent interview with SME Business Review, Shai Eisenman discussed her journey as the founder of Bubble, highlighting her commitment to creating accessible, science-backed skincare solutions and her vision for empowering Gen Z through education and transparency. Here’s what she had to say.

Interview Excerpts

Shai, let’s start with your journey. What motivated you to create Bubble?

I have always been passionate about skincare and noticed that Gen Z lacked options that combined quality, affordability, and transparency. Skincare felt either too clinical or overly trendy. I wanted to bridge that gap by creating a brand that truly speaks to this generation’s needs while educating them about their skin in an honest and approachable way.

What does skincare mean to you personally?

For me, skincare is about self-care and confidence. It’s not just about products; it’s about feeling good in your own skin. I believe skincare should be accessible to everyone and free of intimidation. It’s a simple way to prioritize yourself every day.

What’s unique about your approach to skincare?

We focus on simplicity and efficacy. Instead of overwhelming people with dozens of products, we create straightforward solutions backed by science and dermatologist-approved formulations. Our goal is to make skincare less intimidating and more inclusive for everyone, especially younger audiences who are just starting to explore these routines.

How do you approach product development to ensure Bubble remains innovative?

It starts with listening to our customers. We then collaborate with dermatologists and skincare experts to create solutions that address real needs. We test extensively to ensure the formulations are effective, safe, and align with what our community values.

Your leadership has played a significant role in shaping Bubble. How would you describe your leadership style?

I lead with empathy and collaboration. I believe in empowering my team and encouraging open communication. When everyone feels heard and valued, they bring their best ideas to the table. Leadership for me is about creating an environment where people feel inspired and aligned with a shared vision.

How do you balance the pressure of being a leader with the need to innovate constantly?

It’s about staying focused on our mission while being open to new ideas. Pressure can be a driving force if you channel it correctly. I make time for reflection and discussions with my team to ensure we’re always aligned and ready to take the next step forward.

Bubble is deeply connected with Gen Z. How do you stay in tune with such a dynamic audience?

Listening is key. We engage with our community daily through social media, surveys, and direct feedback. Gen Z is vocal and aware, which makes it easier for us to understand their concerns and preferences. Staying connected isn’t a one-time thing—it’s an ongoing commitment.

What role does sustainability play in Bubble’s operations?

It’s part of everything we do. From using recyclable materials in our packaging to working with suppliers who prioritize ethical practices, sustainability is something we take seriously. We understand that Gen Z cares deeply about the planet, and we want to reflect those values in our business decisions.

Is there a specific decision related to sustainability that you’re particularly proud of?

Switching to recyclable materials in our packaging was a big step for us. It’s not always the easiest or cheapest option, but it was the right one. Knowing that we’re contributing to a greener future makes the effort worth it.

Education is a cornerstone of Bubble. Why is that so important to you?

Skincare can feel overwhelming, especially for younger people who are bombarded with conflicting information. We prioritize education because we want to empower people to make informed decisions about their routines. When someone understands how and why a product works, it builds trust and confidence.

What has been the most significant challenge in building a brand like Bubble?

One of the biggest challenges was breaking through the noise in a crowded industry. We had to prove that we’re not just another skincare brand but one that genuinely cares about its audience. Staying true to our values helped us stand out.

Have there been challenges in scaling Bubble as a brand?

Absolutely. Scaling any business comes with hurdles, from ensuring consistent quality to navigating supply chain issues. For us, it’s about being proactive and adaptive. Challenges are inevitable, but they’re also opportunities to refine our processes and get better at what we do.

 Could you share a proud moment from your Bubble journey?

One moment that stands out was when we started receiving heartfelt messages from customers saying our products made them feel more confident. It’s not just about skincare for us—it’s about making a real difference in how people feel about themselves. That’s incredibly rewarding.

How do you keep your team motivated?

By fostering a culture of trust and collaboration. I make it a point to celebrate wins, no matter how small, and to encourage creativity. When people feel supported, they’re more driven to contribute and innovate.

What’s something about you that people might not know but has influenced your leadership?

I am a firm believer in resilience. My upbringing taught me to embrace challenges and see them as stepping stones. That mindset has shaped how I approach both personal and professional hurdles.

What advice would you give to someone aspiring to create their own brand?

Start with a clear purpose. Understand the problem you want to solve and stay authentic to that vision. Surround yourself with a team that shares your passion, and don’t be afraid to take calculated risks.

Where do you see Bubble in the next few years?

We are focused on growing while staying true to our mission. That means expanding our product range, reaching more people, and continuing to make skincare accessible and impactful. The possibilities are endless when you remain committed to delivering value.

What motivates you every day as a founder?

Knowing that we’re helping people feel more confident and connected with their skin keeps me going. It’s not just about creating products—it’s about building a community that believes in trust, care, and progress.

Shai Eisenman, Founder, Bubble

“We engage with our community daily through social media, surveys, and direct feedback. Gen Z is vocal and aware, which makes it easier for us to understand their concerns and preferences. Staying connected isn’t a one-time thing—it’s an ongoing commitment.”