5 Emerging HealthTech Startups to Watch in MENA 2026

At Yodawy, We’re on a Mission to Help People Lead Healthier Lives: Karim Khashaba, CEO

The company leveraged technology to integrate healthcare players, manage a vast network of pharmacies, optimize supply chain operations, and use data to prevent stockouts.

By SBR
April 7, 2026 1:05 AM
Karim Khashaba, Co-Founder & CEO, Yodawy Photo by SBR

Karim Khashaba, Co-Founder & CEO, Yodawy


Yodawy is a Cairo-based digital pharmacy and healthcare platform that simplifies access to medication and keeps it affordable for everyone. The company uses technology and partnerships with pharmacies, insurers, and healthcare providers to manage prescriptions at scale and deliver medications to patients across the country. Since launching in 2018, Yodawy has built a network of more than 2,500 partner pharmacies, 15 leading insurance companies, and over 200 corporate clients, and has processed more than four million prescriptions to date. By combining software, logistics, and industry partnerships, the platform simplifies the way people order and receive their medicines, allowing patients to manage prescriptions online and have them delivered directly to their homes.

The People Behind Yodawy’s Growth

Experienced professionals in technology, healthcare, and business shape Yodawy’s strategy and operations. Karim Khashaba, co-founder and CEO, directs Yodawy’s growth and strategic vision, bringing over a decade of experience in management consulting, technology, and healthcare across Europe and the Middle East. Yasser Abdelgawad leads supply chain operations and brings over 13 years of experience in program and product management, ensuring that prescriptions and deliveries are coordinated efficiently across the network. Sherief El Feky manages technology, contributing 15 years of expertise in full-stack software architecture and development to build a robust and scalable platform.

Other executives include Rami Hallal, who directs consumer engagement and investor relations, and Ramy Mikhael, who manages commercial strategy and pharmacy partnerships, drawing on more than a decade of experience in pharma and FMCG sectors. Medical operations are guided by Dr. Abdelsalam Refaat, whose 19 years of experience in pharmacy management and private health insurance inform patient care processes. Product development is led by Mona El Sherif, bringing eight years of tech product management expertise, while Rita Helal oversees strategic partnerships and B2B sales within Egypt’s pharmaceutical ecosystem. Financial planning and oversight come from Harald Burchardt, who has nine years of experience in business and financial management across healthcare and technology sectors. Together, this leadership ensures Yodawy delivers reliable, scalable services that meet the needs of patients, pharmacies, and insurers alike.

Connecting Partners with Patients

At the center of Yodawy’s model is the connection between patients and a broad network of healthcare and pharmaceutical partners. The platform manages coordination between insurance companies and pharmacies so medications are available and delivered promptly. By working with a wide range of private health insurers, Yodawy streamlines claim processing and medication fulfillment for insured individuals. Digital tools allow users to upload prescriptions, validate insurance coverage, and place orders directly through the app or website, while partner pharmacies fulfill orders and track delivery status. This system helps patients manage both acute needs and ongoing prescriptions without waiting at traditional pharmacy counters.

Nationwide Reach and Reliable Service

Since 2018, Yodawy has expanded to serve patients across Egypt, including urban and regional areas, ensuring consistent access to pharmacy services. The executive team’s expertise in technology, operations, and healthcare has supported this expansion, allowing Yodawy to scale partnerships and maintain reliability while processing millions of prescriptions. By connecting technology with real-world medical and pharmaceutical infrastructure, the platform demonstrates how digital solutions can make essential medicines more accessible and easier to manage. These efforts reflect growing expectations for digital health services that save time and reduce stress while maintaining quality care.

Future of Digital Pharmacy

Yodawy continues to innovate, focusing on improving patient experience and operational efficiency. The leadership’s combination of technology, healthcare, and business expertise allows the platform to introduce new features, expand pharmacy partnerships, and enhance digital tools for patients. By integrating fulfillment capabilities with healthcare providers and insurers, Yodawy ensures that patients receive their medications accurately and on time. This emphasis on reliability, convenience, and seamless coordination positions Yodawy as a leading digital pharmacy in Egypt, reshaping how people access and manage their medications.

Karim Khashaba, Co-Founder & CEO, Yodawy

Yodawy is your modern-day digital pharmacy, powered by technology, advanced fulfillment capabilities, and integrations with pharmacies, insurance companies, and healthcare providers. This allows Yodawy to seamlessly manage prescriptions at scale and deliver medications to patients, door-to-door, and nationwide.

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