Our Sustainability Strategy, Plan Zero, Focuses on Addressing the Climate Crisis by Helping Customers Transition to Zero-Carbon Living: David Buttress, CEO of OVO

OVO is a leading energy company focused on creating a sustainable future through innovative energy solutions. With a commitment to providing customers with affordable, green energy, OVO is driving the transition to net-zero carbon emissions. The company leverages cutting-edge technology and data-driven insights to offer smart energy services, empowering individuals and businesses to reduce their environmental footprint. Dedicated to innovation, OVO supports renewable energy initiatives and promotes energy efficiency, ensuring a positive impact on both the planet and its customers.

SME Business Review reached out to David Buttress, CEO of OVO, for an interview to discuss his leadership approach, the company's commitment to sustainable energy solutions, and the future of the energy sector. Here’s what Mr. Buttress had to say.

Interview Excerpts

OVO has made remarkable strides in sustainable energy. Could you tell us what inspired the vision behind the company?

The vision for OVO was inspired by the urgent need to rethink how we produce, consume, and manage energy. It became clear that the energy industry needed to shift away from traditional methods and embrace a more sustainable, innovative approach. We wanted to create an organization that would not only lead this shift but also empower consumers to take control of their energy use in a way that benefits both their wallets and the environment.

How does OVO empower consumers to adopt sustainable energy practices?

Our goal is to make sustainability accessible and practical for everyone. Through tools like smart meters and data-driven insights, we help consumers understand their energy consumption and identify ways to optimize it. We also offer personalized energy plans that align with individual needs and goals. It’s about giving people the knowledge and resources to make informed decisions and see tangible benefits from those choices.

What role does innovation play in OVO’s approach to energy management?

Innovation is absolutely core to everything we do. From smart home solutions to advanced data analytics, we continually invest in new technologies that simplify energy management for our customers. For example, we’ve developed systems that allow homes to automate energy use based on demand and availability, ensuring maximum efficiency with minimal effort. It’s about making cutting-edge solutions as intuitive and user-friendly as possible.

Could you share more about OVO’s commitment to decarbonizing energy production?

Decarbonization is at the heart of our mission. We’re focused on integrating renewable energy sources into the supply chain and supporting the use of energy storage systems to balance supply and demand. By reducing reliance on fossil fuels and promoting cleaner alternatives, we’re making significant progress toward a greener energy future. It’s not just about reducing emissions today but also creating systems that are sustainable in the long term.

How does OVO engage with communities to promote energy equity and accessibility?

We’re deeply committed to ensuring that the benefits of renewable energy are available to everyone. This means addressing barriers to adoption, such as affordability and awareness, and working closely with communities to develop solutions that meet their unique needs. By making our services accessible to diverse populations, we aim to create a just transition to a sustainable energy system that leaves no one behind.

Beyond technology, what steps is OVO taking to integrate sustainability into its operations?

Sustainability is embedded in our culture and operations. From ethical procurement practices to minimizing waste, we aim to lead by example in every aspect of our business. This internal commitment mirrors what we advocate for externally: that sustainable practices can and should be part of how businesses operate. It’s about proving that profitability and responsibility are not mutually exclusive.

On a personal note, what drew you to OVO and its mission?

For me, the opportunity to work with a company like OVO was a chance to be part of something that truly matters. I have always been passionate about sustainability, and OVO’s mission aligns perfectly with my own values. It’s incredibly rewarding to see the tangible impact of our work, from reducing emissions to helping people save on their energy bills. That sense of purpose is what keeps me motivated every day.

How do you see your leadership contributing to OVO’s goals?

My role is to ensure that we stay focused on our mission while navigating the challenges of a rapidly evolving industry. That means fostering a culture of innovation, supporting our team, and maintaining strong relationships with our customers and partners. It’s about creating an environment where everyone feels empowered to contribute to our shared goals and pushing forward together.

What advice would you give to others looking to make an impact in the energy sector?

The energy sector is a space where even small actions can lead to big changes. My advice is to stay curious, embrace innovation, and never lose sight of the bigger picture. It’s not just about solving today’s problems but also about building solutions that will benefit future generations. If you can combine a clear vision with the determination to see it through, the impact you can make is limitless.

What personal values drive you in your work at OVO?

Integrity and sustainability are key values for me. I believe in doing the right thing, even when it’s not the easiest path, and I’m deeply committed to creating a future that prioritizes environmental responsibility. These principles guide my decisions and ensure that I stay aligned with OVO’s mission to create meaningful change in the energy sector.

What excites you most about the future of OVO and the energy industry?

I am most excited about the growing awareness and action around sustainability. People are beginning to see that their choices, no matter how small, can make a difference. At OVO, we’re in a unique position to amplify that impact by providing the tools and support needed to create real change. The energy industry is at a turning point, and I am proud to be part of a company that’s helping to drive that transformation.

David Buttress, CEO, OVO

“By reducing reliance on fossil fuels and promoting cleaner alternatives, we’re making significant progress toward a greener energy future. It’s not just about reducing emissions today but also creating systems that are sustainable in the long term.”