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My Vision for J&B Recycling is to Invest in Innovative Solutions That Make Waste Collection, Recovery, and Recycling More Efficient and Effective: Vikki Jackson Smith, CEO

Recycling is not just about managing waste but also about creating value and protecting our environment for future generations.

My Vision for J&B Recycling is to Invest in Innovative Solutions That Make Waste Collection, Recovery, and Recycling More Efficient and Effective: Vikki Jackson Smith, CEO

Vikki Jackson Smith, CEO, J&B Recycling

BY SME Business Review

J&B Recycling is a nationally recognised recycling and waste management company that has grown steadily since its founding in 1998. Part of FCC Environment, the company started as a small family-run operation and has developed into a modern, well-established business serving both local authorities and commercial clients. The company’s headquarters occupy 20 acres of advanced facilities, staffed by over 200 employees and supported by a fleet of 19 vehicles. Each year, J&B processes more than 200,000 tonnes of waste across the UK, offering a reliable and environmentally responsible service. Vikki Jackson Smith, CEO, oversees all aspects of the company, ensuring that operational efficiency, sustainability, and customer satisfaction remain central to its work.

Commitment to Excellence

J&B Recycling has achieved its national reputation through meticulous attention to detail and operational precision. The company invests continuously in its facilities, equipment, and staff training programs to maintain high standards across all operations. From the initial collection of waste to its processing and recycling, each step is carefully monitored to maximise efficiency and environmental impact. Vikki explains that consistent quality in operations has been a cornerstone of the company’s growth, ensuring that clients, from local authorities to major commercial organisations, can rely on J&B Recycling for all their waste management needs.

The company’s recycling processes are designed to recover as much material as possible. Advanced sorting technology allows for the separation of recyclables from general waste, while careful handling ensures minimal contamination and higher quality outputs. By investing in infrastructure that exceeds regulatory requirements, J&B Recycling not only ensures compliance but also sets benchmarks in environmental responsibility for the sector.

Sustainability in Action

Beyond operational efficiency, sustainability drives J&B’s approach. Every initiative at J&B Recycling, from fleet management to recycling practices, is guided by environmental responsibility. Vehicles are optimised for fuel efficiency, routes are planned to reduce emissions, and staff are trained in environmentally conscious procedures. Vikki emphasises that sustainability is not just a corporate goal but a practical, day-to-day commitment embedded in every aspect of the business.

The company works closely with clients to design waste management solutions that align with their sustainability targets. This may include reducing landfill contributions, increasing recycling rates, or implementing bespoke collection schedules. J&B Recycling’s approach demonstrates that environmental responsibility and commercial efficiency are not mutually exclusive but complementary goals.

People-Driven Growth

J&B’s growth and enduring reputation are inseparable from its people. It invests in staff at all levels, recognising that a skilled, motivated workforce is essential to delivering reliable and high-quality service. Employees are encouraged to develop professionally through training programs and mentorship, and the company fosters a culture of accountability, teamwork, and pride in work.

Vikki notes that retaining talent in the waste management sector requires more than competitive pay; it involves creating an environment where employees feel valued and empowered. From plant operatives to drivers, each member of the team contributes to the company’s mission of providing superior waste management and recycling solutions. The company also encourages staff to engage in sustainability initiatives, reinforcing a sense of purpose and connection to the broader environmental goals that J&B Recycling champions.

Innovation and Adaptability

Adaptability and innovation have been central to J&B’s expansion. The company continually evaluates new technologies and methods to improve its services. From implementing state-of-the-art recycling machinery to introducing digital tracking systems for waste collection, the company ensures that operational processes remain at the cutting edge.

Vikki explains that understanding the specific requirements of both commercial and local authority clients allows J&B Recycling to tailor its solutions effectively. The company can respond to fluctuations in waste volumes, changing regulations, or client-specific needs, making it a flexible and reliable partner. This adaptability has contributed significantly to the company’s long-term growth and recognition in the sector.

Community and Corporate Responsibility

J&B also maintains strong links with the communities in which it operates. The company supports local initiatives, participates in educational programs about recycling, and contributes to environmental awareness campaigns. By combining community engagement with business operations, J&B Recycling reinforces the social responsibility aspect of its brand. Vikki highlights that this commitment extends beyond compliance; it is about creating tangible, positive outcomes for people and the environment alike.

What’s Next for J&B Recycling

With more than two decades of experience, J&B Recycling is well-positioned to expand its influence further. Future plans focus on scaling recycling capacity, adopting advanced processing technologies, and extending partnerships with both private and public sector clients. Vikki sees opportunities to enhance sustainability standards, improve operational efficiency, and continue providing top-tier services that meet the evolving demands of clients.

The company also plans to invest in research and development, exploring innovative solutions that further reduce environmental impact and improve the efficiency of waste management operations. These efforts reflect J&B Recycling’s dual commitment to commercial success and environmental stewardship, ensuring that growth does not come at the expense of sustainability.

Vikki Jackson Smith, CEO, J&B Recycling

From a small family-run business to a nationally-recognised recycling leader, J&B Recycling offers advanced facilities, expert teams, and a commitment to sustainability.