20 Best CEOs of the Year 2024

Redefining Public Relations and Leading NRPR Group to Greater Success: Nicole Rodrigues, CEO

Redefining Public Relations and Leading NRPR Group to Greater Success: Nicole Rodrigues, CEO

“I am deeply committed to bridging the gap between PR professionals and the media, advocating for stronger connections and collaboration in our industry.”

NRPR takes pride in its award-winning reputation and expansive global network. With a diverse clientele spanning startups to Fortune 500 companies across various industries such as consumer tech, Fintech, Healthtech, and digital entertainment, among others, NRPR employs a high-touch, results-driven approach to service its esteemed clients. Their dedication to fostering lasting relationships generates continuous buzz and recognition, positively impacting their clients’ bottom lines.

Led fearlessly by their CEO and Founder, Nicole Rodrigues, NRPR Group is headquartered in the picturesque city of Beverly Hills, California, with additional team members situated in the San Francisco Bay Area, New York, and Las Vegas. The agency boasts a talented team comprising adept writers, communicators, thinkers, and doers who recognize the importance of nurturing relationships. They tirelessly work to cultivate enduring connections between clients, the media, and influencers, thereby reaching key audiences.

Nicole's mission to redefine and revolutionize public relations is evident in every aspect of NRPR Group's work. As the agency enters its eighth year and adapts to the changing landscape, Nicole remains dedicated to bridging the gap between PR professionals and the media. Through initiatives like her podcast, PRfect Pitch, and YouTube show, Beverly Hills Boss, she continues to advocate for stronger connections and collaboration in the industry.

Embarking on Her Journey

Nicole's leadership journey began in high school, where she held roles such as the first female student body president and president of DECA, a student organization focusing on marketing and management. She honed her skills by participating in and winning various marketing competitions. In college, she discovered her passion for Public Relations and decided to pursue it as her career path.

Her journey started in the tech industry, but she soon realized her true calling lay in PR. With a dream in her heart, Nicole ventured into the world of PR, where she crafted strategic campaigns for renowned companies like Yahoo!, Dolby, and Sony Pictures Entertainment. Her vast experience paved the way for her to establish NRPR Group.

NRPR Group specializes in Public Relations, Marketing Communications, Social Media Marketing, Events, Influencer Relations, and Digital Marketing. Nicole founded NRPR with a vision to transform the PR industry and bring innovation to the forefront.

A Peek Into NRPR's Team & Client Base

Established by Nicole in 2014, NRPR Group is an acclaimed PR and brand positioning agency headquartered in Beverly Hills. Serving a diverse range of clients from startups to Fortune 500 companies across industries like consumer tech, sports, entertainment, and more, NRPR offers top-notch PR services.

Their services include strategic messaging, brand positioning, digital marketing, influencer relations, and executive thought leadership building. NRPR also stands out for its content creation services through NRPR Productions and pre-launch business development support via NRPR Biz Pro™.

The NRPR team is dedicated to meeting the needs of both the media and their clients, fostering mutually beneficial relationships. With hard work, creativity, and commitment, the agency has grown significantly over the years, retaining loyal clients while attracting new ones.

Navigating Challenges Along the Journey

Just like many other startups, NRPR Group faced its fair share of hurdles and obstacles while establishing itself in the industry. However, under Nicole's leadership, the team tackled every challenge with determination and resilience.

The onset of the COVID-19 pandemic brought about unprecedented challenges, but NRPR saw them as opportunities for growth. Instead of succumbing to the difficulties, they helped their clients adapt their strategies to the changing landscape. Throughout 2020 and 2021, NRPR supported clients in pivoting their services to address COVID-19 needs, crafting new messaging to showcase their resilience and global impact.

The Support System Behind Nicole's Inspiring Journey

Nicole's path to becoming a founder, CEO, and business leader was shaped by the support and guidance of several influential figures throughout her life. Her mother, a single parent with unwavering determination, instilled in Nicole a strong work ethic and the courage to pursue her dreams. As the eldest sibling, Nicole naturally honed her leadership skills while growing up.

During her college years, a perceptive professor recognized Nicole's talent for communication and encouraged her to explore a career in public relations. Over the next two decades, Nicole had the privilege of working with and learning from prominent figures in the PR and business world.

Nicole credits individuals like Phillip Alvelda, the former CEO of MOBITV, for empowering her and sharing invaluable wisdom along her journey. She believes that without their guidance and support, she wouldn't be the person she is today.

Message for the Readers

Nicole finds great inspiration in the words of Rocky Balboa: "It's not about how hard you hit, but about how hard you can get hit and keep moving forward." She believes this quote holds even greater relevance in today's pandemic-stricken world.

Nicole Rodrigues | Founder & CEO

Nicole Rodrigues is a seasoned publicist and social media marketing pro with 19 years of experience under her belt. She’s developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing and media professionals step up their game by incorporating best practices and developing better relationships. 

“NRPR is an award-winning, exclusive public relations and marketing machine serving game changers and disruptors around the world.”