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Our Mission is to Provide Our Customers with Peace of Mind Through the Entire Lifecycle of Their Pre-Owned Vehicle Ownership Experience: Eric Cheng, Group CEO of CARSOME

“We make decisions with our customers in mind and always prioritize value to our customers over short-term results.”

Our Mission is to Provide Our Customers with Peace of Mind Through the Entire Lifecycle of Their Pre-Owned Vehicle Ownership Experience: Eric Cheng, Group CEO of CARSOME

Eric Cheng, Co-Founder, Chairman & Group CEO, CARSOME

BY SME Business Review

CARSOME is Southeast Asia’s largest integrated automotive e-commerce platform. With operations across Malaysia, Indonesia, Thailand, Singapore, and the Philippines, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience.

The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient, and efficient. CARSOME currently transacts around 100,000 cars annually and has more than 1,700 employees across all its offices.

Before CARSOME’s arrival, the used car industry in Southeast Asia was fragmented, with limited trust between buyers and sellers and inconsistent service quality. The challenges faced by consumers and dealers alike made car purchases more difficult and time-consuming than necessary. CARSOME recognized this gap in the market and sought to offer a comprehensive solution that could simplify every aspect of the car buying and selling process. Through its innovative platform, CARSOME introduced a new standard for the industry, placing transparency and convenience at the forefront of its service offerings.

CARSOME’s business model is built on its commitment to end-to-end solutions. The company does not just connect buyers and sellers but provides a complete package that addresses every stage of the transaction. From vehicle inspections and ownership transfers to financing options, CARSOME ensures that each step is handled efficiently and with a high degree of trust. This comprehensive approach has proven particularly appealing to customers who were once hesitant about buying used cars due to concerns over quality, documentation, or hidden costs.

A key differentiator for CARSOME is its meticulous car inspection process. Unlike many traditional dealerships, where vehicles are often sold as-is, CARSOME offers a comprehensive inspection that covers various aspects of a car’s condition. Each vehicle undergoes a detailed evaluation, which is then transparently communicated to buyers. This level of transparency helps build confidence and trust, something that was lacking in the used car market before CARSOME's intervention. By offering clear, detailed information about the vehicle’s condition, buyers can make informed decisions without the uncertainty that typically accompanies used car purchases.

Another major advantage of CARSOME's platform is its financing solutions. In many parts of Southeast Asia, securing financing for a used car can be a complicated and time-consuming process. CARSOME simplifies this by providing easy-to-access financing options directly through its platform. This removes the need for buyers to search for loans through traditional banks or financial institutions, which can often be a daunting task. The company’s partnerships with leading banks and financial organizations ensure that customers can access competitive interest rates and flexible payment terms, making car ownership more affordable for a wider range of people.

CARSOME’s commitment to convenience extends beyond financing and inspections. The company has built a seamless ownership transfer system that eliminates the traditionally cumbersome paperwork and processes associated with buying or selling a car. By taking care of all the administrative tasks involved in the transaction, CARSOME saves its customers valuable time and effort. This service also reduces the risks of fraud or errors that can occur when transferring ownership, further adding to the peace of mind that CARSOME provides to both buyers and sellers.

Beyond consumer-focused services, CARSOME has also made significant strides in empowering used car dealers. By offering a digital platform that connects dealers with a larger pool of customers, CARSOME helps them expand their reach and streamline their sales processes. In addition to providing access to a wide range of buyers, the platform offers tools for managing inventory, pricing, and even marketing. By digitalizing these aspects of a dealer’s operations, CARSOME enables dealers to focus more on customer service and less on logistics, enhancing overall efficiency in the used car market.

As the company grows, it continues to innovate in ways that challenge conventional thinking in the automotive industry. CARSOME has adopted a data-driven approach, using advanced algorithms and machine learning to help optimize car pricing, improve inventory management, and refine customer targeting. This data-centric approach not only helps improve the customer experience but also allows CARSOME to offer highly competitive prices, ensuring that both buyers and sellers get the best possible deal.

The scale at which CARSOME operates is also worth noting. The company transacts approximately 100,000 cars annually, a testament to the trust and loyalty it has earned from both customers and dealers across the region. This large volume of transactions has allowed CARSOME to build a robust network of partners and clients, further solidifying its position as the go-to platform for used car transactions in Southeast Asia.

With a workforce of over 1,700 employees spread across multiple offices in the region, CARSOME has also become a major employer in Southeast Asia. The company’s rapid expansion is a direct result of its commitment to providing value to all its stakeholders, including employees. By fostering a culture of innovation and collaboration, CARSOME has created a dynamic work environment that attracts top talent across various fields. This strong internal culture has been a critical factor in the company’s success, as it continues to push the boundaries of what’s possible in the automotive e-commerce space.

CARSOME remains focused on further expansion and refinement of its offerings. The company is already a dominant force in Southeast Asia, but it is continually exploring new ways to improve its services and extend its reach. By embracing emerging technologies and staying attuned to the evolving needs of customers and dealers, CARSOME is poised to maintain its leadership position in the automotive e-commerce sector. Whether through enhanced digital tools, expanded financing options, or deeper partnerships with local and regional stakeholders, the company is always looking for opportunities to improve the car-buying and selling experience for everyone involved.

What makes CARSOME’s approach especially compelling is its ability to adapt to the unique challenges of each market it operates in. Southeast Asia is a diverse region with varying economic conditions, consumer preferences, and regulatory environments. CARSOME has navigated these challenges with agility, tailoring its services to meet the specific needs of each market. This localized approach, combined with the scalability of its platform, has allowed CARSOME to rapidly expand while maintaining a high level of service quality across different countries.

The company’s success is not just measured in terms of revenue or market share, but also in the positive impact it has had on the lives of its customers. By making the car buying and selling process easier, safer, and more affordable, CARSOME has empowered countless individuals to make better decisions about their mobility and financial well-being. It has also helped to elevate the used car industry, fostering a culture of trust and transparency that benefits everyone involved in the transaction process.

Simply put, CARSOME has redefined how people in Southeast Asia buy and sell used cars. By offering a comprehensive suite of services that prioritize transparency, convenience, and affordability, the company has built a platform that appeals to both consumers and dealers alike. Through its innovative approach and commitment to customer satisfaction, CARSOME continues to reshape the automotive e-commerce landscape in Southeast Asia, setting a new standard for what is possible in the industry.

Eric Cheng, Co-Founder, Chairman & Group CEO, CARSOME

“CARSOME provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient and efficient.”