30 Fastest-Growing Companies to Watch 2025

Payflow Smooths Cash Flow for Small Businesses With Simpler, Smarter Payments

The company offers flexible payment terms and transparent pricing to help small firms manage income and expenses without hidden fees or complexity.

By SBR
June 13, 2025 3:25 AM
Benoit Menardo, Co-Founder, Payflow Photo by SBR

Benoit Menardo, Co-Founder, Payflow


Small businesses frequently struggle with irregular cash flow. Payflow seeks to change that. The fintech startup lets vendors and freelancers offer flexible payment terms—spreading payments over weeks without hidden costs. That gives both sides breathing room and clarity.

Benoit Menardo co-founded Payflow after seeing how hard small and micro businesses have it dealing with bulky invoices, slow payments, and surprise charges. He and his team built a platform that handles invoicing, payment reminders, flexible pay-out schedules, and a clean dashboard—all wrapped in fair pricing.

Payable on Your Terms

With Payflow, businesses can convert unpaid invoices into weekly installments—or get paid earlier for a small flat fee. Clients pay through familiar methods like bank transfer or card. Sellers avoid chasing payments or disrupting relationships. Users report they get paid faster and see better budgeting.

Simple Structure, Better Terms

Payflow keeps fees transparent. Sellers either pay a monthly fee for access or a clear per-transaction cost. There are no penalties, late fees, or hidden charges. That gives small operators confidence without surprise costs.

Built for the Real World

Benoit emphasizes real customer needs. Payflow’s platform integrates with accounting tools like Xero and QuickBooks. It plays well with existing workflows. This makes adoption smoother than switching systems completely.

The user interface is straightforward. Sellers upload invoices, set payment plans, and track progress. Clients receive reminders without awkward personal follow-ups. The result is smoother cash flow and fewer administrative headaches.

Helping Freelancers and Agencies

Payflow targets independents, creative agencies, plumbers, landscapers—anyone paid in irregular sums. These users lack the financial muscle to weather delayed invoices. Payflow gives them consistent weekly income, even when invoices are big or deferred.

One freelance graphic designer said Payflow helped her avoid cash dips between projects. She could pay rent and buy supplies without worry. Another small contractor found Payflow cut her bookkeeping time.

No Frills, No Surprises

Payflow avoids gimmicks. There are no loyalty points or “premium” tiers. There are no hidden interest rates. Instead, the product is designed to do one thing well: smooth cash flow. That focus proves popular with users tired of paying banks or platforms packed with add-ons they don’t need.

Growth With Care

Since launching in 2020, Payflow has grown steadily in Spain and begun expanding into broader European markets. The team raised funds in a seed round to build out product and support. They now work with thousands of small vendors, freelancers, and agencies, processing millions in invoices monthly.

Benoit rejects fast-growth hype. The team is intentional, hiring where business volume requires it. Every feature is tested with real customers to avoid cluttering the app with unused tools.

A Customer-Focused Culture

Payflow’s support isn’t outsourced. Small business owners get direct help from real people. The team treats feedback as central to product planning. One client mentioned a helpful shift notifications feature—Payflow added it after a user request.

Future Arrangements

The company plans to add multicurrency support and integration with card readers. They’re exploring B2B lending and insight tools. But they won’t rush. Benoit says Payflow will only add features that solve real pain points—not chase trends.

A Solid Alternative

Banks and traditional factoring services don’t offer the clarity or flexibility small firms need. They often come with high fees or tangled terms. Payflow positions itself as a modern alternative: simple, transparent, and aligned with the needs of small operators.

Payflow’s real value lies in enabling stability. For users, it’s not about gimmicks—it’s about being able to pay rent, buy stock, and plan ahead with confidence. That kind of reliability can make or break a small business.

Payflow gives small firms a practical tool to manage cash flow. It does it clearly, fairly, and intentionally. With that approach, it is giving small business owners one less thing to worry about.

Benoit Menardo, Co-Founder, Payflow

We built Payflow to give small businesses control over cash, not lock them into confusing terms.

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