SeedLegals Simplifies Fundraising and Legal Work for Startups Across the U.K.

Anthony Rose knows what it feels like to waste time and money on lawyers, documents and legal delays when trying to raise capital. After years of building companies and dealing with the legal fog that surrounds early-stage fundraising, he decided the system needed to change.

That belief led to the launch of SeedLegals, a platform built to help startups complete legal tasks faster, cheaper and more confidently—without relying on traditional law firms. Since its founding in 2016, the company has grown into one of the most widely used legaltech services for startups in the U.K., supporting thousands of funding rounds, cap table restructures and employment contracts.

Rose, who previously led the development of the BBC iPlayer and held leadership roles at several tech firms, saw a clear gap in the market. Startups needed legal support that matched their pace and budgets. What they got instead were inflated invoices and slow timelines.

“We kept seeing founders get bogged down by outdated legal processes,” Rose said. “Fundraising should be exciting, not exhausting.”

Building for Founders, Not Lawyers

SeedLegals replaces the back-and-forth of traditional legal work with templates, guided flows and automation. Startups can issue shares, onboard investors, and handle SEIS/EIS compliance from a single dashboard.

The goal isn’t just convenience. It’s control.

“Founders shouldn’t need to become legal experts just to raise money,” Rose said. “We built SeedLegals to fix that.”

The company’s model eliminates the billable hour. Instead, it offers fixed pricing and access to expert support when needed. That structure appeals to early-stage companies that are often managing capital carefully while racing to meet investor expectations.

Everything is handled transparently. Legal documents are generated, stored and signed on the platform. That means no sending PDFs back and forth or waiting days for a minor revision.

The appeal of SeedLegals lies in its clarity. Founders are walked through each process with explanations that avoid jargon and legal ambiguity.

“We took the knowledge locked up in law firms and turned it into something founders can actually use,” Rose said.

From Legal Admin to Strategic Tool

What started as a solution for fundraising has grown into something broader. Today, SeedLegals supports equity distribution, employee option schemes, investor reporting, and compliance.

Startups use it not just at the point of raising capital, but throughout their early life cycle. That continuity builds confidence and reduces the kinds of administrative risks that can derail growth later.

Rose and his team see this shift as essential.

“If you're going to build a successful company, you need legal foundations that don't crack under pressure,” he said.

SeedLegals also bridges gaps between founders and investors. By standardizing deal terms and streamlining negotiation, it reduces friction and helps both sides focus on the business, not the paperwork.

Serving a New Generation of Founders

The legal profession has often felt closed off to non-lawyers. SeedLegals turns that model on its head by making legal tools accessible and self-serve. This shift especially benefits younger founders and those without prior experience in corporate law.

It also helps level the playing field for underrepresented entrepreneurs. Transparent pricing and process clarity mean that first-time founders can operate with the same legal confidence as serial entrepreneurs.

“Every founder should have access to tools that set them up for success, not ones that intimidate them,” Rose said.

The company has grown its customer base steadily, now serving more than 50,000 startups and investors. In the U.K., it handles a significant percentage of all early-stage funding rounds.

Staying Ahead Without Overpromising

Unlike many startups in the legaltech space, SeedLegals hasn’t tried to do everything at once. Instead, it has built carefully, step by step.

“We’ve been deliberate in how we scale,” Rose said. “We’re solving real problems, not trying to chase trends.”

The company’s team includes lawyers, engineers, product managers and former founders. That mix helps it stay grounded in the needs of customers while continuously improving the experience.

By keeping its product focused and its pricing predictable, SeedLegals has managed to avoid many of the pitfalls common in both law and tech.

Global Potential, Local Focus

While SeedLegals started in the U.K., its model has global relevance. The core challenge it addresses, making legal work faster and more founder-friendly—exists everywhere.

Rose acknowledges that different jurisdictions require different legal infrastructure, but the principles remain the same.

“Everywhere you go, founders are spending too much time and money on legal tasks that could be automated,” he said.

The company has expanded into markets like France and Ireland, and is exploring growth across Europe and beyond.

Still, the focus remains on getting things right rather than getting them everywhere.

Trust Earned Through Consistency

Legal tools only work if people trust them. For SeedLegals, that trust has come not through marketing but through consistency.

Customers know what to expect. They get documents they can rely on. They get support when needed. And they’re not surprised by hidden fees or vague terms.

This dependability has made the company a default choice for startups in the U.K., and a quiet force in reshaping how founders engage with the legal side of business.

“We’re not trying to replace lawyers,” Rose said. “We’re trying to make the legal process make sense for the people who actually need to use it.”

Future Arrangements

The startup world moves fast, but legal frameworks often lag behind. SeedLegals sits in the middle, working to close that gap without compromising quality or ethics.

By staying grounded in the real problems founders face—uncertainty, cost, complexity—the company has managed to offer not just a product, but a new standard for how early-stage companies manage legal work.

And while its mission may seem unglamorous from the outside, its impact is substantial.

Legal work doesn’t win headlines. But when it’s done right, it clears the way for everything else.

SeedLegals, under Anthony Rose’s leadership, is making sure that legal work no longer stands in the way of building something lasting.

Anthony Rose, Founder & CEO, SeedLegals

Founders shouldn’t need to become legal experts just to raise money. We built SeedLegals to fix that.