🔺30 Innovators to Watch 2024
Yoco Empowers African Small Businesses With Innovative Fintech Solutions
Katlego Maphai: We have raised $170M from some of the leading institutional investors in the world such as TPG, Dragoneer, Partech, Velocity, Quona, Raba, 4DX and many more.

Katlego Maphai, Co-Founder & CEO, Yoco
Yoco is one of Africa’s leading fintech companies, focused on empowering small businesses by providing them with the tools to succeed in an increasingly digital economy. Founded in 2015, the company has transformed the way small enterprises in South Africa engage with financial services, making it easier for them to accept card payments and access much-needed capital. With over 400,000 small businesses using its services, Yoco has played a pivotal role in bridging the gap between traditional financial systems and the modern business landscape.
One of Yoco’s most significant contributions is its ability to offer accessible and affordable payment solutions to small business owners. Prior to Yoco’s intervention, many small enterprises in South Africa faced barriers when attempting to process card payments. This was due to the prohibitive costs associated with traditional payment systems, which often required high upfront fees, lengthy contracts, and complicated hardware. Yoco revolutionized this space by offering a simple, cost-effective solution that enables businesses to accept payments through a portable card reader connected to a mobile device. This ease of use has made card payment acceptance a reality for businesses across the country, especially those that previously had limited access to banking infrastructure.
What distinguishes Yoco is its commitment to providing more than just payment processing solutions. Beyond offering businesses the ability to accept payments, Yoco also provides access to essential financial services, including capital. For many small businesses, securing financing has traditionally been an arduous process, requiring extensive paperwork, collateral, and often long approval times. Yoco has simplified this by offering funding solutions designed specifically for small businesses, allowing them to grow and expand without being bogged down by traditional lending requirements. This approach has enabled many entrepreneurs to invest in new equipment, hire additional staff, and scale their operations, all while maintaining financial control.
The company’s impact goes beyond just financial solutions. Yoco’s team of over 330 employees, based in key hubs in South Africa and the Netherlands, is dedicated to ensuring that small businesses receive the support they need to thrive. These team members work tirelessly to improve the user experience, develop new features, and maintain the reliability of Yoco’s services. Whether it is through customer service, technical support, or strategic partnerships, Yoco’s team plays a crucial role in driving the company’s mission to empower entrepreneurs.
Yoco’s platform offers a comprehensive suite of tools that help small businesses manage their finances more effectively. From real-time analytics and sales tracking to inventory management and invoicing, Yoco equips business owners with the data they need to make informed decisions. This level of insight was previously unavailable to many small business owners, especially those operating in informal markets or rural areas. By enabling businesses to track their performance in real-time, Yoco allows entrepreneurs to stay on top of their finances and adjust their strategies to optimize growth.
Yoco’s growth trajectory has been impressive, attracting significant investment from some of the world’s leading institutional investors. With $170 million raised to date, the company has been able to scale its operations and expand its reach. This funding has come from prominent investors such as TPG, Dragoneer, Partech, Velocity, Quona, Raba, and 4DX, who recognize the potential for fintech solutions to drive economic growth in Africa. This influx of capital has enabled Yoco to continue developing its technology and infrastructure, further cementing its position as a leader in the African fintech space.
The company’s growth has also allowed it to broaden its scope beyond South Africa, with plans to expand further across the African continent. As more small businesses in Africa gain access to digital financial services, the demand for Yoco’s solutions continues to rise. By providing tools that are specifically designed to meet the needs of small business owners, Yoco is helping to level the playing field for entrepreneurs who may have previously been excluded from traditional financial systems.
Yoco’s impact is not limited to the financial sector alone. The company is also making strides in supporting the broader ecosystem of small businesses by promoting entrepreneurship and innovation. Through partnerships with local organizations, Yoco is helping to create a network of entrepreneurs who can collaborate, share knowledge, and support one another. This community-driven approach is essential for fostering long-term growth and sustainability, as it ensures that small businesses are not only equipped with the tools to succeed but also the resources to thrive in an increasingly interconnected economy.
As Yoco continues to expand and innovate, its role in shaping the future of African entrepreneurship remains crucial. With its commitment to delivering accessible, affordable, and reliable financial solutions, Yoco is positioning itself as a driving force behind the growth of small businesses across the continent. By empowering entrepreneurs and providing them with the tools they need to succeed, Yoco is playing a vital role in the transformation of Africa’s economic landscape.
The company’s vision extends beyond financial transactions and technology solutions. Yoco is focused on creating an environment where small businesses can flourish and contribute to the broader economic development of the region. As more entrepreneurs embrace digital solutions and expand their operations, the potential for job creation, innovation, and economic diversification grows. Yoco’s role in this process is fundamental, as it continues to provide the infrastructure, knowledge, and support needed for small businesses to thrive in an increasingly digital world.
In a rapidly evolving financial ecosystem, Yoco’s approach to empowering small businesses with accessible financial tools and resources has had a lasting impact. By making payment processing and capital more accessible to entrepreneurs, Yoco is not only transforming the way businesses operate but also shaping the future of the African economy. Through its innovative solutions, strong team, and commitment to supporting entrepreneurs, Yoco is helping to pave the way for a more inclusive and prosperous future for small businesses across the continent.
Katlego Maphai, Co-Founder & CEO, Yoco
We have over 330 team members across our key hubs in South Africa and the Netherlands, all working to deliver world class payments and software solutions to small businesses.