NEW YORK, Sept. 24, 2026 — The U.S. electronics and appliance stores market is entering a period in which product sales represent only one part of the retail transaction. Mordor Intelligence’s United States Electronics and Appliance Stores Market study estimates that the market will increase from $92.61 billion in 2025 to $95.9 billion in 2026 and reach $114.15 billion by 2031, representing a 3.55% compound annual growth rate from 2026 through 2031. The study covers revenue generated by U.S. retail stores selling consumer electronics and home appliances, including store-led digital transactions such as click-and-collect.

The growth forecast matters, but the market structure provides a more useful indication of where retail is heading. Major appliances accounted for 45.85% of market revenue in 2025, while smart home devices are forecast to grow at a 5.2% CAGR through 2031. In-store transactions accounted for 70.85% of sales in 2025, while online pure-play platforms are forecast to grow at a 4.8% CAGR. The figures show that physical stores remain a major sales channel while digital purchasing continues to expand.

Smart Appliances Change the Game

Buying a smart appliance involves more than evaluating its basic features, with consumers also considering connectivity, compatibility with smart-home platforms, software capabilities, energy use, and installation requirements. Retailers can provide consumers with clear information about how these products work and what is required to install and use them.

Mordor Intelligence identifies smart home devices as the fastest-growing product category in its forecast. The study also identifies predictive maintenance and service bundles among the factors associated with the category. These services extend the retail transaction beyond the initial product purchase.

Stores Still Matter

Digital commerce does not eliminate the need for physical stores. The 70.85% in-store share reported for 2025 indicates that consumers continued to make most of their purchases through physical retail channels in the market covered by the study. Large appliances also involve physical considerations such as dimensions, installation requirements, finishes, and placement.

Digital and physical channels can serve different stages of the same transaction. A consumer can research a refrigerator online, compare models, inspect the product in a store, order it through a retailer’s website, and arrange delivery and installation. Retailers can connect those steps without requiring consumers to choose between digital convenience and physical product evaluation.

Services Add Value

An appliance purchase can involve more than the price of the product. Delivery, installation, removal of an existing appliance, maintenance, and warranty coverage can affect the total cost of ownership. Mordor Intelligence identifies turnkey installation and service bundles as a market driver and includes installation, haul-away, and service plans among the value-added services in the industry value chain.

Energy efficiency also gives retailers another way to provide useful information. The study identifies federal energy-efficiency incentives as a market driver and notes that qualifying households can receive up to $14,000 in combined incentives under the Home Electrification and Appliance Rebates program. Retailers can provide information about eligible products, installation requirements and available incentives to help consumers evaluate higher-efficiency appliances.

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Price is Not the Only Factor

Big-box retailers accounted for 51.95% of market revenue in 2025, according to the Mordor Intelligence study, while retail chains accounted for 65.02% by ownership structure. Manufacturer-branded stores are forecast to grow at a 4.2% CAGR, and flagship experience centers are forecast to grow at a 4.3% CAGR. The figures show that different retail formats are competing for appliance customers.

The next phase of U.S. appliance retail will involve more than product pricing. Retailers must manage product information, digital ordering, physical product evaluation, delivery, installation, and post-sale service across the same customer transaction. Mordor Intelligence forecasts a $114.15 billion market by 2031, indicating continued expansion alongside changes in how retailers sell appliances and serve customers.