My Mission is to Unleash the Power of Women to Lead the Movement for Human-Centered Business: Clare Muscutt
“I have the pleasure of leading an incredible all female startup team who designed and delivered the world's first online membership community for Women in Customer Experience.”

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As a globally recognized leading CX practitioner, Clare Muscutt has dedicated her career to crafting innovative strategies that balance customer and employee needs with business outcomes. With a proven track record in the hospitality, retail, and B2B sectors, she has led CX for giants such as Whitbread, Sainsbury's, and Compass Group, while also providing clients worldwide with groundbreaking product, service, and experience design services as a consultant.
A sought-after keynote speaker, Clare’s mission is to inspire people to create unparalleled value for her customers, employees, and businesses by adopting fresh thinking and innovative approaches to CX. Passionate about amplifying the voices of other women, she launched the 'Inspiring Women in CX' podcast during the pandemic, leading to the founding of the world's first online membership community for women in customer experience and technology.
Today, as a Virgin-funded founder and the CEO of Women in CX, Clare is proud to lead this rapidly expanding scale-up full-time, uniting thousands of women, sponsors, and supporters around the world. Women in CX is a vibrant and inclusive community of women and allies dedicated to advancing women professionals in the field of customer experience (CX) and technology. She believes in the power of diversity of opinion and the necessity of new thought leadership to drive the industry forward in a digital age.
“I have the pleasure of leading an incredible all female startup team who designed and delivered the world's first online membership community for Women in Customer Experience. What started as a podcast has grown into a platform, providing a safe space for women to inspire, support, collaborate and network with one another like never before.”
Clare’s mission is clear: to unleash the power of women to lead the movement for human-centered business. She believes that diversity, equity, and inclusion are essential for driving much-needed innovation in the CX space.
“Our purpose is bringing together Women in CX at different stages of their careers to develop their mindset, personal and professional skills, in order to be more effective, and have greater impact on the bottom line, so we can make CX a strategic business asset.”