Gmail’s New ‘Manage Subscriptions’ Feature Enables One-click Unsubscribe

MOUNTAIN VIEW, Calif. July 14, 2025 — Being at the receiving end of a barrage of unwanted emails has been a long-existing problem.

Digging of old emails, and taking time to locate the tiny “unsubscribe” link, has till now, been a cumbersome and non-coherent way to unsubscribe.

However, Google has officially kick-started a new “Manage Subscriptions” feature in Gmail.

The feature allows users to easily view and unsubscribe from promotional emails in a single location.

In a blog post, Google said, “Gmail has always worked to keep unwanted emails out of your inbox. Our sender policies and tools like one-click unsubscribe give you greater control to stop receiving emails you no longer want.”

The feature is gradually rolling out across web, Android, and iOS platforms.

Unsubscribing Just a Click Away

Are you one of those internet users, whose inbox is a hodgepodge of old newsletters and promo emails?

The newsletters from news magazines, portals or academic institutions, often arrive from sources, one doesn't even remember signing up for.

Continuing with its legacy of offering innovative features, Gmail's new "Manage Subscriptions" tool, is aimed to declutter your inbox in a seamless manner.

The feature puts all your active subscriptions in one place, ranked by how often they show up in your inbox, and makes it easy to unsubscribe with a single click.

The new option is placed in the side menu on Gmail for web, Android, and iOS. However, it is only available in some countries for now.

With the new options, you will get a cleaner way to see who is emailing you the most and cut them off fast.

Quick fix solutions such as these are a reason that a quarter of the world's digital users are presently using Gmail. Reports suggest that presently, an estimated two billion people use the service.

Innovative Options

Gmail is a user-friendly and most popular email program world-over, being used by millions.

Since its inception in 2004, there have been innumerable Gmail innovations and all these have been done in order to improve user-experience and make emailing a better experience.

Gmail previously offered 1 GB storage, which at that time was massive. It now offers 15 GB of free storage across its services.

Thanks to the huge storage space and the habit of not deleting messages, e-mail inboxes take no time to start overflowing.

Be it social media notifications or spam mails or offers from companies, there are a lot of messages that are not urgent. With the Star system and later on with the Priority inbox, Google actually made it simpler to separate the wheat from the chaff.

Keeping user convenience at the top of its priorities, Google has always offered something new to enhance user experience.

How It All Began

E-mailing took a new definition when Gmail was launched on April 1, 2004. That was the day, Google unveiled Gmail and changed what users expected from an email.

The new service offered an innovative web-based approach, powerful search capabilities, huge amounts of storage (for the time), and a friendly user interface. On April 1, 2024, as the world celebrated Gmail's 20th anniversary, recollecting the innovations it developed.

Gmail was an invite-only beta for its first five years. It had over 100 million users when it came out of beta and was released to the public on July 7, 2009. The long invite-only wait created a sense of anticipation around Gmail, and Google reported over 400 million users had signed up within a few months of its public release.

Google made vast improvements, compared to the initial project in those first five years, such as more efficient use of JavaScript code and better spam detection. This became quite popular with the internet users.

The new option is placed in the side menu on Gmail for web, Android, and iOS. It is only available in some countries for now.

Inputs from Saqib Malik

Editing by David Ryder