LONDON, U.K., Oct. 29, 2026 — Eros Innovation has appointed award-winning producer, director and entertainment technology pioneer Remington Scott as head of Eros Imagination, its new global creative technology and experiences business.

Scott brings more than three decades of experience in Hollywood filmmaking, performance capture, digital characters, visual effects, gaming, virtual production and immersive entertainment. He will lead the business’s creative production work, recruit specialist talent and develop international partnerships.

Eros Imagination is being established to bring artistic talent and advanced technologies together across filmmaking, visual effects, artificial intelligence, digital humans, real-time production, immersive entertainment and interactive gaming. The business will work with filmmakers, artists, studios and intellectual property owners to develop productions and experiences that use these technologies.

Eros Imagination will serve Eros’s entertainment businesses and pursue creative and technology partnerships with global film studios, streaming platforms, filmmakers, game developers, musicians, artists, estates and intellectual property owners.

Eros Imagination’s capabilities will encompass AI-assisted filmmaking, visual effects, animation, digital humans, performance capture, virtual production, immersive concerts, location-based entertainment, gaming and interactive worlds. Working alongside Eros Brahmand, Eros Innovation’s film and content studio, the business will provide production capabilities for films, series, entertainment franchises and immersive experiences.

The business will draw on Eros Innovation’s existing AI models, research and engineering capabilities, including its technology teams in India, to develop production workflows and technologies that can be used across multiple projects.

Mohammed Rafi Project

One of Eros Imagination’s first projects will celebrate legendary Indian playback singer Mohammed Rafi.

Under a partnership with the Mohammed Rafi family, Eros Imagination will develop an immersive musical experience featuring authorized digital performances, cinematic storytelling, advanced visual production and interactive audience engagement.

The project will bring Rafi’s music and performances to new generations while preserving and celebrating his artistic legacy. Plans under consideration extend beyond a traditional concert to immersive settings, interactive musical experiences, digital performances and other entertainment formats, subject to applicable rights and creative approvals.

The Rafi project will also demonstrate Eros Imagination’s capabilities in digital humans, visual production and immersive entertainment. The creative and technical workflows developed for the experience could be applied to other authorized artists and entertainment properties.

Cultural AI Models

Eros Imagination will use Eros Innovation’s proprietary Large Cultural Model (LCM) family and multimodal AI capabilities across language, images, video, voice, music and culturally grounded storytelling.

These technologies draw on Eros’s rights-controlled cultural assets and a corpus of approximately 1.5 trillion rights-cleared cultural tokens. They are designed to help create culturally authentic characters, multilingual narratives, digital performances and cinematic and interactive entertainment.

Eros Imagination will work with Eros Innovation’s AI research and engineering teams in India to connect these models with production tools, performance capture, real-time rendering and human-led creative workflows.

Eros’s Nexus orchestration architecture will select and integrate suitable AI models and tools for production requirements, with attention to production quality, creative control, intellectual property rights and cost efficiency. The goal is a production platform that gives filmmakers and artists creative control while providing flexibility, efficiency and additional storytelling options.

UK Creator Studio Plans

Eros Innovation is pursuing AI-powered Creator Studio initiatives through engagement with UK government bodies and the country’s creative technology and innovation sector.

The initiatives examine how AI tools can assist filmmakers, creative professionals and production companies with content creation, visual production, multilingual storytelling and digital entertainment.

Eros Imagination will connect Eros’s AI research and engineering capabilities with creative talent and production partners in the United Kingdom and other international markets.

The work forms part of Eros Innovation’s commitment to responsible AI technologies for the creative industries, with attention to intellectual property protection and opportunities for human creativity.

Creative Production Capabilities

Eros Imagination will bring together Eros Innovation’s multimodal AI research and technology capabilities with the expertise of filmmakers, visual artists, animators, technologists and production professionals.

Rather than rely solely on traditional production infrastructure, the business plans to develop flexible, AI-native workflows for creative production. These workflows are intended to give production professionals greater creative control and make it easier to adapt content for different entertainment formats.

Planned capabilities cover:

1) AI-assisted filmmaking, visual effects, animation and post-production

2) Digital humans, authorized digital twins and performance capture

3) Immersive concerts, live productions and location-based experiences

4) Virtual production, real-time rendering and interactive environments

5) Gaming, playable characters and interactive entertainment

6) Music experiences and authorized digital performances

7) Creator-driven content, social entertainment and commerce

8) Digital identity and creative asset management for artists and estates

Eros Imagination also plans to develop ways for entertainment intellectual property to reach audiences through formats beyond the original production. Where rights permit, a character, artist or property created for a film or immersive show could appear in games, interactive storytelling, social content, digital experiences and commercial formats.

The business will work with Eros Innovation’s technology teams on secure, rights-governed digital identity infrastructure. This infrastructure will allow artists and estates to preserve, manage, authorize and license digital representations of their likenesses, voices and performances.

Consent, authenticity, provenance, intellectual property protection and creative oversight will guide the development and use of these capabilities.

Photo credit: Pexels

Executive Statements

Ridhima Lulla, Co-Founder and Co-President of Eros Innovation, said:

“At Eros, we have spent decades creating films, working with extraordinary artists and building intellectual property that continues to connect with audiences across generations.

“We believe the convergence of artificial intelligence, filmmaking, immersive technology and interactive entertainment presents an important new opportunity for the creative industries.

“Eros Brahmand is where we develop and produce stories. Eros Imagination will help build the creative technologies and experiences that allow those stories, characters and artists to move beyond the traditional boundaries of film, music and entertainment.

“What makes this particularly exciting is that we are not simply bringing together a production team and third-party AI tools. We are building on Eros’s own Large Cultural Models, multimodal intelligence and extensive cultural IP, alongside our engagement with the UK’s creative innovation ecosystem.

“Remington brings an exceptional combination of filmmaking experience, technical expertise and creative vision. His work across Hollywood productions, digital characters, gaming and immersive entertainment makes him particularly well suited to lead this initiative.

“Our Mohammed Rafi partnership provides a meaningful starting point. It demonstrates our belief that technology should serve artists, respect their identity and creative legacy, and open new possibilities for audiences to experience their work.

“We want Eros Imagination to become a trusted creative and technology partner for filmmakers, studios, artists, estates and IP owners around the world - a place where extraordinary creative ideas can be realised with the support of advanced technology.”

Remington Scott, Head of Eros Imagination, said:

“I have spent my career exploring how technology can expand the possibilities of storytelling and performance, from bringing digital characters to life in major motion pictures to creating immersive experiences around iconic artists.

“We are entering a new chapter in entertainment. Artificial intelligence, digital humans, real-time production and immersive technologies are giving filmmakers and creators tools that can fundamentally expand what is possible.

“What excites me about Eros Imagination is the opportunity to combine these capabilities with Eros’s filmmaking heritage, extensive intellectual property, cultural intelligence and commitment to creative innovation.

“Our ambition is to build a new kind of creative technology business - one that brings together exceptional artists, filmmakers, technologists and production talent to develop extraordinary visual experiences, immersive shows, digital performances, gaming and interactive worlds.

“The Mohammed Rafi experience offers an opportunity to demonstrate how technology can celebrate a legendary artist while preserving the authenticity and emotional connection that made his work timeless.

“We look forward to collaborating with studios, filmmakers, artists, estates and rights holders who want to explore new creative possibilities while maintaining appropriate control over their intellectual property and artistic legacies.”

Scott’s Entertainment Credits

Scott is an award-winning, Emmy-nominated producer, director and creative technologist. His career spans performance capture, digital characters, real-time production and immersive entertainment.

His film credits include leading the motion capture for Gollum in The Lord of the Rings: The Two Towers, directing motion capture for Final Fantasy: The Spirits Within and contributing to the first Light Stage humans in a feature film as part of the Academy Award-winning visual effects work for Spider-Man 2. He also supervised digital humans for Superman Returns, Beowulf and Watchmen.

His work in gaming and interactive entertainment spans major franchises such as Call of Duty, Assassin’s Creed, Spider-Man and Just Cause.

Recent projects include the Emmy-nominated The Notorious B.I.G. “Sky’s The Limit” immersive concert, the award-winning Madison Beer virtual immersive concert, the Emmy-nominated Super Bowl Tribute to Jimmy Johnson and Netflix’s Lumiere Award-winning Altered Carbon augmented reality experience.

TheWrap named Scott to its 2022 Innovators List for his work across entertainment and emerging technology.

At Eros Imagination, Scott will work with Eros Innovation’s creative, production and AI teams to establish production capabilities, recruit specialist talent, develop technology partnerships and build an international project pipeline.

Industry Partnerships

Eros Imagination plans to work with filmmakers, directors, producers, visual artists, musicians, estates, studios, gaming companies and intellectual property owners on new entertainment projects.

Potential collaborations range from visual effects and digital-human performances to immersive concerts, interactive entertainment, gaming, licensed digital experiences and creative technologies.

Eros Innovation sees human imagination, advanced intelligence and responsible intellectual property stewardship as forces shaping the next generation of entertainment. The company plans to announce further details about Eros Imagination’s creative partnerships, projects and production capabilities.

Photo credit: Pexels

About Eros Imagination  

Eros Imagination is the AI-native creative technology and experiences business of Eros Innovation. Led by Remington Scott, it brings together visual effects, AI-assisted production, digital humans, virtual production, immersive entertainment, gaming and interactive storytelling.

The business is being developed to serve Eros’s entertainment operations and work with global studios, filmmakers, artists, estates, gaming companies and intellectual property owners. Its mission is to develop new entertainment experiences through human creativity, advanced technology and responsible intellectual property stewardship.

About Eros Innovation

Eros Innovation is a Super Intelligence, Sovereign Intelligence and Cultural Intelligence company headquartered in the Isle of Man, with operations in the United Kingdom, India, the United States and the Middle East. Drawing on more than four decades of Eros’s experience in global media and entertainment, including the cultural heritage and intellectual property associated with Eros Media World, the company is developing intelligence models, infrastructure and applications for governments, enterprises, creators and consumers.

Founded by Kishore Lulla, Manju Lulla, Ridhima Lulla and Rishika Lulla Singh, Eros Innovation draws on more than four decades of experience in entertainment, intellectual property, technology and digital platforms. Its intelligence work focuses on human capability, culture, language, identity and creativity.

The company’s Large Cultural Model (LCM) family consists of multimodal intelligence models designed to understand and generate culturally grounded language, visual expression, voice, music, narrative and context. Eros’s intelligence program draws on a proprietary corpus of approximately 1.5 trillion rights-cleared, ethically sourced cultural tokens derived from its library of films, characters, music, dialogue, mythology and cultural knowledge accumulated over four decades. Eros is collaborating with the Indian Institute of Technology Madras (IIT Madras) on its Cultural Intelligence research program.

Eros’s cultural data assets and underlying content library have received independent valuations totaling approximately US$3 billion. These valuations include work by OxValue.AI, a University of Oxford spin-out, alongside other independent valuation work. The rights-controlled cultural assets provide a foundation for intelligence products grounded in licensed cultural knowledge and intellectual property.

Eros Innovation’s portfolio spans Eros Universe, Eros Brahmand, Eros AIVidya, Eros Music Worlds, Eros Wellness and Eros Experiences, alongside sovereign and enterprise intelligence solutions. These businesses apply advanced intelligence across the creator economy, entertainment, education, wellness, tourism, immersive experiences and digital infrastructure.

Eros Innovation’s mission is to develop trusted intelligence infrastructure for the era of Super Intelligence. The company brings together foundational intelligence, Cultural Intelligence, Sovereign Intelligence and domain-specific intelligence in responsibly governed systems designed to augment human capability, preserve cultural knowledge and deploy trusted intelligence globally.