Our Mission is to Build AI Agents That Handle Complex Customer Care Processes End-to-End at Scale: Marin Huet, CEO of Yampa

Yampa is a Paris-based software company that builds autonomous agents to handle customer support across phone, email, and chat around the clock. The company designs these agents to manage entire support workflows, from understanding requests and gathering information to taking action and resolving issues, all without constant human oversight. This means customers receive timely answers, operations run smoother, and service teams can focus on more meaningful interactions.

Founded by Marin Huet and his co-founder in 2022, Yampa was born out of a shared observation. Too many companies were investing heavily in support teams yet still struggling to keep up with customer expectations. Emails piled up, phones rang unanswered, and response times dragged. Marin saw an opening to rethink how technology could take care of repetitive requests while freeing staff to handle what required empathy and judgment.

When asked about the origins of Yampa, Marin recalls his own experiences as both a customer and a professional. He had spent years frustrated by slow responses, misdirected tickets, and generic replies. He had also watched teams burn out under constant pressure, with managers spending their days firefighting rather than improving processes.

“Customer support should not feel like a constant struggle,” Marin explains. “Most people reach out because they genuinely need help. If they get stuck in a loop or wait days for a reply, that damages trust. I wanted to create something that made support feel effortless both for the company and for the customer.”

That motivation became the foundation of Yampa.

What Yampa Does

Yampa builds agents that do more than answer FAQs. They are designed to complete entire support interactions from start to finish. A customer can call with a question about billing, email with a technical request, or use live chat for guidance. The Yampa agent interprets the request, gathers relevant details, applies company policies, and executes the next step. If the issue is straightforward, the case is resolved automatically. If nuance is needed, the agent hands the case to a human colleague with a clear summary of context.

This approach allows businesses to scale support without ballooning costs. It also reduces the frustration that comes with juggling multiple disconnected systems. Marin stresses that the technology is not about cutting jobs. Instead, it ensures staff can dedicate their attention where it is most valuable.

Building with a Human Lens

A recurring theme in Marin’s responses is the importance of designing technology around people. He says too many tools in the market focus on automation without considering how real support teams operate. Yampa took a different path.

“We worked closely with early customers to understand their daily workflow,” Marin says. “Support is not abstract. It is about dealing with people who might be stressed, confused, or impatient. We wanted our agents to be precise and reliable but also flexible enough to hand things over when a human touch was needed.”

The design process emphasized clarity and ease of use. Support managers should not need technical expertise to set up workflows. Agents must adapt to different industries without requiring weeks of training. Yampa invested heavily in ensuring configuration felt straightforward, while reporting tools provided insight into both successes and gaps.

Early Success Stories

Several businesses have already seen measurable results from adopting Yampa. One retail client cut average response times by more than half, while a logistics firm found that the platform cleared thousands of repetitive status requests every week. Another customer service team reported that employee turnover declined because staff were no longer bogged down by routine questions.

For Marin, these examples are more than performance metrics. “Every time we see a support agent tell us they now have time to focus on difficult cases, it validates our work,” he explains. “We are not trying to replace people. We are helping them focus on work that matters.”

The Role of Trust

Technology in customer support often sparks skepticism. Customers worry about being forced to deal with machines. Businesses worry about losing control. Marin acknowledges this concern and believes trust is the deciding factor.

“Trust comes from reliability,” he says. “If a customer gets an answer quickly and it solves their problem, they do not care if it came from a person or an agent. On the other side, if managers see that the system respects their rules and handles data responsibly, they build confidence. That is how adoption spreads.”

Yampa invests heavily in safeguards. Sensitive requests are always escalated to staff, and the system is transparent in showing how decisions are made. This prevents the sense of a “black box” that many organizations fear.

Leadership at Yampa

Marin’s leadership style combines pragmatism with ambition. He insists on moving quickly but never at the cost of reliability. The team is encouraged to question assumptions and to learn directly from customers. This culture, he believes, keeps Yampa grounded in reality rather than chasing abstract trends.

“We are a technology company, but we measure success in very human terms,” Marin says. “How many customers got their problem solved faster. How many staff feel less stressed at the end of the day. That is what drives us.”

For Yampa, the mission extends beyond solving immediate business pain points. Marin believes improving support has a ripple effect across society. Faster responses reduce stress for customers. Happier staff are more likely to stay in their roles. Organizations that resolve issues quickly build stronger reputations. Over time, this raises the standard of service people expect in everyday life.

“We all know how frustrating it is to be stuck waiting for help,” Marin reflects. “If we can reduce that frustration across industries, even in small ways, we make people’s lives better. That is why this matters.”

What is Next for Yampa

Marin outlines a roadmap focused on expanding functionality and reach. The company plans to deepen integrations with existing systems so that support teams can manage everything from one place. Features in development include advanced reporting tools that show not just resolution rates but also patterns in customer behavior, allowing businesses to predict demand before it spikes.

Yampa also aims to serve more industries beyond retail and logistics. Sectors like healthcare, education, and public services are already showing interest. Each comes with its own challenges, but the principles remain the same. Customers want fast, accurate help, and staff want tools that make their work more manageable.

Marin is clear that the long-term vision is not about creating a faceless wall of automation. “Support will always involve people,” he says. “The question is how we let technology handle the routine so that people can focus on empathy, creativity, and judgment. That is the balance we are working toward.”

At Yampa, we focus 100% on value creation and performance. Our autonomous AI agents help businesses lower costs, enhance service quality, and turn customer care into a powerful driver of trust and loyalty.