We Use AI to Address the Everyday Challenges Marketers Face: Liran Brenner, Ph.D., CEO of SuperBuzz

SuperBuzz is a leading marketing technology company (TSXV: SPZ) and the first AI company to focus exclusively on automating marketing processes. Designed to meet the practical needs of marketers, the company’s proprietary technology simplifies content creation and automates campaign workflows. After five years of development, SuperBuzz launched a platform capable of generating high-impact marketing content in seconds. In comparative testing with OpenAI and AI21 Labs, SuperBuzz demonstrated a consistent ability to deliver more engaging and contextually intelligent content for marketing campaigns.

SME BUSINESS REVIEW reached out to Liran Brenner, Ph.D., co-founder and CEO of SuperBuzz, for an interview to better understand how the company is leveraging artificial intelligence to marketing automation, what differentiates its technology, and where he sees the most promising avenues for future expansion.

Interview Excerpts

What inspired the launch of SuperBuzz, and why did this particular area of technology resonate with you?

I didn’t plan to start a company from the outset. What led me there was seeing too many businesses pour money into marketing efforts that looked polished but didn’t deliver. It wasn’t a shortage of creative ideas, but a lack of tools to connect those ideas to clear outcomes.

At the same time, artificial intelligence was becoming more practical. I saw an opportunity to apply it in a way that supported marketers, offering timely insights and helping them make informed decisions. My goal was to build something useful. Something that would help teams focus, move faster, and achieve better results.

That’s what led to SuperBuzz. It was built to bring more structure and efficiency to digital marketing without taking away the creative thinking that drives it.

With digital marketing becoming more fragmented, how does SuperBuzz’s AI enable teams to stay effective and aligned?

At SuperBuzz, we set out to solve a problem many businesses face, keeping up with the demands of modern marketing without stretching teams thin. Using AI, we have built a solution that helps companies create content, manage campaigns, and generate leads with greater speed and less manual effort.

Our technology brings together data and creativity to support marketing teams in running more focused and efficient campaigns across multiple channels. Whether it is a growing startup or an established brand, we believe every business should have access to tools that deliver business-critical outcomes.

SuperBuzz is designed to make high-performance marketing simpler, smarter, and more accessible. We are focused on helping teams work better, not just faster, and on delivering long-term value through automation that adapts and improves over time.

How does SuperBuzz balance automation and performance to deliver tangible marketing results, without the complications typical of other tools?

By combining intelligent automation with real-time performance insights, SuperBuzz isn’t just another tool in the stack, it’s a practical solution for marketers trying to do more with less. Instead of relying on rigid templates or outdated targeting, SuperBuzz uses AI to learn, adapt, and improve campaign performance as it runs.

That means sharper content, better timing, and lower costs, without the need for a large team or complicated setup. It’s built for speed and scale, helping users generate leads and content quickly, while keeping quality high.

What sets SuperBuzz apart is its balance of smart technology and measurable outcomes. Businesses don’t just get automation, they get results that matter.

As SuperBuzz scales, what are the key challenges it faces, and how do you ensure the company stays reliable, compliant, and relevant?

Scaling in today’s MarTech space isn’t just about speed, it’s about substance. At SuperBuzz, we respond to the momentum of rapid AI advancement by staying focused on reliability, relevance, and practical value.

Trust is another key priority. We work to show clients that AI isn’t just a trend, but a results-driven tool that can serve concrete marketing objectives.

We also face the ongoing challenge of adapting to shifting privacy regulations across global markets. Staying compliant without losing momentum requires constant attention. Growth itself brings challenges particularly in maintaining strong customer support and ensuring consistent platform performance under increasing demand.

These aren’t minor hurdles, but we view them as part of the responsibility that comes with scaling something meaningful. Our strategy is built on sound judgment, flexibility, and a commitment to delivering tangible value, no matter how quickly the market moves.

How does SuperBuzz differentiate itself from other platforms, and what makes it a dependable ally for marketing teams?

What sets SuperBuzz apart is our commitment to building technology that works with marketers, intuitively and intelligently. Rather than requiring teams to stitch together multiple tools, we offer a unified platform that manages everything from content creation to campaign optimization and scale, as mentioned above.

Our AI doesn’t just automate tasks, it continuously learns and improves, helping drive better outcomes without constant input. We have eliminated unnecessary complexity so teams can move faster, stay focused, and achieve credible results, without needing deep technical skills.

Most importantly, we prioritize high-quality leads and sustainable ROI. That clarity of purpose makes SuperBuzz more than a tool. It makes us a strategic partner in growth.

Could you highlight a recent case where SuperBuzz’s solutions improved a client’s marketing performance or business growth?

There are several success stories I could share, though I prefer not to name clients publicly.

Before turning to SuperBuzz, many marketers were weighed down by high lead acquisition costs, manual campaign processes, and disappointing engagement levels. Managing content, optimizing performance, and scaling outreach required significant time and resources.

SuperBuzz addresses these challenges head-on. The platform automates campaign creation, delivers personalized content at scale, and uses AI-driven optimization to reduce lead costs and increase engagement. By simplifying workflows and improving efficiency, SuperBuzz enables marketers to achieve stronger results with less effort.

What has driven SuperBuzz’s growth, and how do you ensure it continues to deliver real value to marketers?

We solve real problems, and solve them well. That’s how we grow. Our platform is built around smarter workflows, stronger outcomes, and tools that deliver tangible impact.

What drives our momentum isn’t just the tech, it’s the trust we have built by consistently delivering quality leads, eliminating the repetitive burden of content creation, and continuously refining performance. Our team is committed, our development process is agile, and our partners have been instrumental in helping us scale.

More importantly, we stay close to our users. Their feedback shapes our roadmap. Their challenges define our priorities. That responsiveness keeps SuperBuzz advancing, not just quickly, but in ways that matter.

Has SuperBuzz received any notable industry recognitions or awards?

Yes, SuperBuzz was named a ‘Top AI Product for 2024’ by Gartner, a recognition that highlights the platform’s innovation and impact in AI-driven marketing automation.

For further details, visit our website.

How is SuperBuzz making AI-powered automation accessible to businesses of all sizes?

We see SuperBuzz not just as a tool, but as a movement toward smarter, more accessible marketing. Our goal is to make AI-powered automation accessible to any business; effective, affordable, and backed by measurable results.

We are focused on expanding into new regions, deepening our personalization features, and advancing our predictive capabilities so marketers can make sharper, faster decisions. But more than features, it’s about impact. We want to empower brands, whether startups or global enterprises, to scale their marketing simply and effectively.

We are building a future where AI is accessible to all, easy to use, measurable in impact, and built to help anyone grow.

ABOUT | Liran Brenner, Ph.D.

Liran Brenner, Ph.D., co-founder, serves as the Chief Executive Officer of SuperBuzz.

We solve real problems, and solve them well. That’s how we grow. Our platform is built around smarter workflows, stronger outcomes, and tools that deliver tangible impact.

Our AI doesn’t just automate tasks, it continuously learns and improves, helping drive better outcomes without constant input. We have eliminated unnecessary complexity so teams can move faster, stay focused, and achieve credible results, without needing deep technical skills.