We Help Hotels and Hospitality Businesses Systemise Stock Control: Kati Hristova, CEO of growyze

growyze is a software company that provides inventory management solutions tailored for the hospitality industry. Founded in 2019 by Kati Hristova, Adi Hristova, and Zahari Ivanov, the company simplifies stock control for food and beverage businesses. With a focus on usability and efficiency, Growyze helps establishments manage purchasing, stocktaking, recipe costing, and invoice reconciliation, all within a single platform.

Kati Hristova, co-founder and CEO, brings a wealth of experience to the company. Having worked in various roles within the hospitality sector, she understands the challenges faced by businesses in managing their stock efficiently. This firsthand experience has been instrumental in shaping growyze’s approach to solving these problems.

Addressing the Challenges of Stock Control

The hospitality industry often grapples with issues like inventory discrepancies, waste, and inefficiencies in stock management. These challenges can lead to significant revenue losses if not addressed promptly. growyze was developed to tackle these problems head-on.

“Our goal was to create a solution that simplifies the complexities of stock control,” says Kati. “We wanted to provide businesses with a tool that not only streamlines their operations but also helps them identify and rectify issues like waste and discrepancies.”

By offering features such as automated invoice reconciliation, barcode scanning for stocktakes, and real-time reporting, growyze enables businesses to maintain accurate inventory records and make informed decisions.

A User-Centric Approach

One of the standout features of growyze is its user-friendly interface. Designed with simplicity in mind, the platform ensures that even those with minimal technical expertise can navigate and utilize its features effectively.

“Our team comes from diverse backgrounds, including hospitality and technology,” explains Kati. “This blend of expertise has allowed us to develop a platform that caters to the needs of the industry while remaining accessible to all users.”

This approach has resonated with businesses across the UK, including well-known establishments like Holiday Inn and Chelsea Arts Club, who have adopted growyze to enhance their stock management processes.

Building Relationships for Growth

Beyond product development, Kati emphasizes the importance of building strong relationships with investors and stakeholders. “From the outset, we focused on establishing genuine connections with our investors,” she shares. “This approach has been crucial in securing funding and support as we continue to grow.”

In 2023, growyze secured over £660,000 in funding from angel investors and the Syndicate Room’s Access EIS Fund. This investment has been pivotal in expanding the company's reach and enhancing its offerings.

What is Next for growyze

As growyze continues to evolve, Kati envisions the company expanding its impact within the hospitality industry. “In the next five years, we see growyze becoming the go-to platform for stock control in hospitality,” she says. “Our mission is to simplify operations for businesses worldwide, helping them achieve greater efficiency and profitability.”

The company plans to introduce new features that further streamline operations, including advanced analytics and enhanced integration capabilities. By staying attuned to the needs of the industry and continuously innovating, growyze aims to remain at the forefront of stock management solutions in hospitality.

At Growyze, we aim to make stock control as straightforward as possible, helping businesses focus on what truly matters.