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I Think if We All Have the Lens of Being a Chief Customer Officer, We Do More to Unlock the Potential for Our Business: Donna Morris

“I would love for all of our people to think like a Chief People Officer because they would be focused on creating the environment that allows us to attract, engage, develop, and retain the best associates or employees.”

Donna Morris, Chief customer officer at Walmart

Representational Photo

BY Donna Joseph

Donna Morris, the Chief People Officer at Walmart, believes that adopting a customer-centric mindset can unlock the full potential of a business. She encourages all employees to think like a Chief Customer Officer, focusing on creating exceptional experiences for customers. 

Similarly, she emphasizes the importance of employees thinking like a Chief People Officer, prioritizing the creation of an environment that attracts, engages, develops, and retains top talent.

Morris recognizes that the experiences of Walmart's own associates directly impact the experiences of customers. If employees do not have a positive online or in-store experience, it becomes challenging to deliver a great experience to customers. By encouraging employees to think like a Chief Customer Officer, Walmart aims to ensure that every interaction, whether with colleagues or customers, is exceptional.

“I think if we all have the lens of being a Chief Customer Officer, we do more to unlock the potential for our business,” says Donna. 

“Similarly, I would love for all of our people to think like a Chief People Officer because they would be focused on creating the environment that allows us to attract, engage, develop, and retain the best associates or employees.”

Furthermore, Morris highlights the significance of employees thinking like a Chief People Officer. This means understanding the importance of creating a supportive and engaging work environment. By prioritizing the well-being and development of associates, Walmart can attract and retain the best talent. Morris believes that when employees feel valued and have a positive experience at Walmart, they are more likely to deliver exceptional customer experiences.

Walmart's success in customer experience and employee satisfaction is a result of Morris' approach. By fostering a culture where employees think like Chief Customer Officers and Chief People Officers, Walmart creates a virtuous cycle of positive experiences. This approach not only benefits customers but also contributes to the overall success of the business.

By adopting the shared mindsets of Chief Customer Officer and Chief People Officer, Donna believes any organization can better align these crucial priorities. For a company as massive as Walmart with over 11,500 stores worldwide, instilling these mental models across all employees is an ongoing journey. But progress comes from listening, learning, and improving experiences at all levels.