We’re Committed to Empowering Individuals and Businesses Through Practical and Impactful Digital Marketing Training and Consultancy: Elie Sarkis of Intoact International

“Notably, we have integrated AI into our comprehensive digital marketing course, ensuring our students stay ahead of the curve.”

Intoact International was founded with a clear vision to bridge the gap between theoretical knowledge and practical application in the field of digital marketing. The journey began when the co-founders, Elie Sarkis and Elvis Ghanem, recognized a significant need for high-quality, hands-on training in digital marketing. At that time, businesses were starting to realize the immense potential of digital marketing, but there was a lack of comprehensive training programs that could equip professionals with the practical skills necessary to excel in this rapidly evolving field.

To achieve this vision, Intoact created a comprehensive digital marketing course designed to give everyone the keys to digital marketing success through a practical approach. This course covers all key areas of digital marketing, ensuring that participants gain a deep understanding of each aspect and how to apply it effectively. This includes digital marketing strategy, content marketing, Artificial Intelligence (AI), social media marketing, Google ads, SEO, and more.

Today, Intoact International is a leading digital marketing training and consultancy company based in Dubai, accredited by the Digital Marketing Institute, with certificates attested by the Knowledge and Human Development Authority (KHDA) in Dubai. The commitment remains the same: to empower individuals and businesses to achieve digital transformation through practical and applied digital marketing training programs.

SME Business Review reached out to Mr. Sarkis and Mr. Ghanem for an interview, and here’s what they had to say.

Interview Excerpts

Mr. Sarkis, how does Intoact ensure the relevance and effectiveness of its social media and digital marketing courses for both individuals and businesses?

Intoact International ensures the relevance and effectiveness of its Certified Digital Marketing A-Z Program, as well as its short courses, through several key strategies:

Up-To-Date Curriculum: Our courses include the latest trends, tools, and best practices in digital marketing. We continuously update our curriculum to keep pace with changes in the digital landscape.

Practical Approach: We emphasize hands-on learning with real-world case studies, interactive exercises, and projects, ensuring students gain practical skills applicable to their careers and businesses.

Customized Solutions: We offer tailored training solutions to meet the specific needs of individuals and businesses, from beginners to seasoned professionals.

Expert Instructors: Our seasoned instructors bring real-world insights and expertise to the classroom, staying updated with the latest industry developments.

Continuous Improvement: We actively seek feedback from students and clients to continually enhance our courses.

Certifications and Accreditations: Accredited by the Digital Marketing Institute, with courses approved by KHDA in Dubai, our programs are validated for quality and rigor.

These strategies ensure our courses are both relevant and effective, equipping participants with the skills needed for digital marketing success.

Mr. Sarkis, could you provide examples of specific tools and strategies taught in your courses that have proven effective in increasing a business’s ROI or online presence?

At Intoact International, we teach a range of tools and strategies that have been highly effective in boosting a business’s ROI and online presence. One key strategy is developing a comprehensive digital marketing strategy aimed at converting people into visitors, leads, and customers. We emphasize the importance of content marketing, using design tools to create engaging visuals and compelling content that attracts and retains customers. This approach helps in converting visitors into leads by providing valuable and relevant information that encourages engagement and interest.

Utilizing Google Ads and Meta Ads for targeted advertising campaigns enables businesses to reach their ideal audience with precision and measure the effectiveness of their campaigns through detailed analytics. Additionally, we cover tools for SEO, analytics, and email marketing, which help students assess any website’s performance and optimize its ranking on Google search, analyze performance data, and create personalized email campaigns to enhance customer engagement and retention.

Feedback from our students has been overwhelmingly positive, with many reporting significant increases in their ROI and online presence right after implementing the tools and strategies learned in our courses. For instance, one student noted that their business saw a 50% increase in web traffic and a 30% boost in sales within three months of completing our course. Another student shared that after applying the targeted advertising techniques from our course, their ad conversion rates instantly doubled, leading to a substantial rise in revenue.

Mr. Sarkis, how does Intoact ensure that its training and consulting programs effectively inspire individuals to achieve enhanced performance and personal development?

Intoact International ensures its training and consulting programs inspire enhanced performance and personal development by tailoring programs to meet the unique goals and needs of each individual. This personalized approach makes the training highly relevant and impactful. Our seasoned instructors and consultants provide expert insights and mentorship, offering personalized feedback and support to help individuals overcome challenges and achieve their objectives. By emphasizing hands-on learning and real-world application, we enable individuals to immediately apply new skills and knowledge, boosting their confidence and competence.

We foster a growth mindset by encouraging continuous learning and development. Regular assessments and feedback ensure individuals are progressing and staying motivated. Additionally, our programs are designed to be engaging and inspiring, incorporating the latest industry trends and success stories to motivate individuals to strive for excellence. These strategies create an environment where individuals are empowered to enhance their performance and achieve significant personal development.

Put simply, our commitment to empowering individuals and businesses through practical and impactful digital marketing training and consultancy remains unwavering.

Mr. Ghanem, could you please provide an example of a recent success story where Intoact’s training programs significantly contributed to a client’s business ambitions?

One of our recent success stories involves a student who enrolled in our digital marketing course with the aim of securing an entry-level job. As he completed the course, he had an interview lined up. Thanks to the comprehensive and practical training he received at Intoact, he impressed the interviewers so much that they offered him a senior-level position instead. The company felt that he met the requirements for a more advanced role due to the skills and knowledge he had acquired through our program. This success story highlights the effectiveness of our training programs in not only meeting but exceeding the expectations of our students.

Here’s what others had to say.

Mr. Ghanem, will Intoact International be launching any new courses that we should be aware of?

At Intoact International, we are constantly working on new releases to ensure our training programs stay at the forefront of industry trends. Earlier this year, we launched an exciting new AI course, which has been very well-received. As always, we have more innovative courses in the works, so keep an eye out for upcoming announcements. We provide our students with cutting-edge knowledge and skills to excel in the ever-evolving digital marketing landscape. Notably, we have integrated AI into our comprehensive digital marketing course, ensuring our students stay ahead of the curve. Additionally, we offer a variety of short courses to cater to specific interests. The short courses are ideal for professionals willing to master a specific online channel in a short period. 

Mr. Ghanem, do you have any final thoughts or comments before we conclude?

We appreciate the opportunity to share insights into the mission and work of Intoact International. In addition to our comprehensive training programs, we offer specialized SEO and digital marketing consultancy services designed to help businesses optimize their online presence and achieve their strategic goals. 

As the digital landscape continues to evolve, we are dedicated to staying ahead of the curve, ensuring our programs and consultancy services are relevant and effective. We invite individuals and businesses to join us on this journey of continuous learning and development. 

You can check out our website here, and keep up with our updates by following us on Instagram

Thank you for featuring Intoact International, and we look forward to contributing to the success of many more professionals and organizations in the future.

Leadership: Intoact International

Elie Sarkis, Co-Founder & Managing Partner, Digital Marketing Trainer & Consultant: With over a decade of experience in the digital marketing field, Elie is recognized as one of the Middle East’s most influential business leaders. He has a passion for bridging the gap between theoretical knowledge and practical application, which has driven his mission to deliver impactful digital marketing training programs. Elie has collaborated with numerous companies, conducted seminars and workshops worldwide, and is frequently featured on local and international media.

His expertise and dedication continue to inspire individuals and businesses to achieve digital transformation and success. 

Instagram: https://www.instagram.com/sarkiselie/

Facebook: https://www.facebook.com/ElieSarkisOfficial/

LinkedIn: https://www.linkedin.com/in/sarkiselie/

Elvis Ghanem, Co-Founder & Managing Partner: Elvis is a Verified Master Trainer, Customer Service & Communication Expert with more than 15 years of experience in customer relations, marketing, and communications. 

LinkedIn: https://www.linkedin.com/in/elvisghanem