JLR Deploys AI-Powered Inspection Tech at Three Key US Entry Points for Portside Quality Assurance

LONDON/NEW YORK, Sept. 11, 2025 — While the US has emerged as a bigger market for Jaguar Land Rover (JLR) for electrification compared to China, the carmaker is betting big on the region, as part of which JLR North America has introduced AI-powered vehicle inspection systems at three of its main US entry points.

Brunswick, Georgia; Baltimore, Maryland; and Port Hueneme, California are the points where the influx of JLR vehicles undergoes a quality check with the help of AI-based inspection.

Notably, JLR houses four brands: Range Rover, Defender, Discovery, and Jaguar. This diversification has allowed the auto giant to establish each brand with its individuality.

Besides India, the US is strong on JLR’s Range Rover Sport, which is attracting prospective car buyers with its tech-loaded features.

Before their entry into the US market, JLR’s stable of vehicles is put through a system that scans and detects dents, scratches, underbody damage, and rim flaws as small as 20mm. The system, dubbed an “MRI for vehicles,” is developed by Israeli firm UVeye.

The foolproof automated inspection has been included in JLR’s Customer Acceptance Line process and is aimed at improving transparency, traceability, and efficiency across its supply chain.

“By deploying our technology at ports, JLR is creating a new benchmark of transparency, traceability, and trust throughout the supply chain,” said Amir Hever, CEO and co-founder of UVeye. “This is about more than efficient port processing; it’s about building smarter, faster, and more consistent automotive logistics that benefits everyone from OEMs and dealerships to drivers.”

Know What Makes ‘Vehicle MRI’ Unique

Early Detection of Defects: Riding high on its sales growth in the US, JLR has become the first automaker in the country to use UVeye’s AI systems at seaports.

The hi-tech systems are already being used by US dealerships, where they produce real-time condition reports for sales and service departments.

Expansion of this technology upstream to ports creates a digital record that tracks vehicles from the time of arrival to the delivery stage, providing visibility between the manufacturer, logistics providers, and dealerships.

Quality Assurance Challenge: The system has been designed in a way that defects are identified earlier, reducing the risk of disputes or rework, and accelerating inspections compared with manual checks.

The data generated also feeds back into port handling and manufacturing processes.

As the auto industry has been facing ongoing disruption, consistent quality assurance plays a vital role. As highlighted at Automotive Logistics’ 2025 Finished Vehicle Logistics North America conference, maintaining high inspection standards across the finished vehicle network is now seen as both an operational necessity and a competitive advantage.

“Together, UVeye and JLR are setting a new standard for vehicle logistics, utilising AI to enhance quality assurance from the moment a vehicle enters the country,” Hever said.

How Focused is JLR on the US Market?

Commenting on the geographies where Range Rover has witnessed exceptional growth, Martin Limpert, Global Managing Director, Range Rover, told a group of reporters in London recently that the luxury vehicle brand was performing well in several parts of the world, including the US.

“We grew globally by 24–25 per cent with Range Rover Sport alone last year and obviously it will rise market by market. Besides India, the US has been strong on Range Rover Sport, and then we have selective small markets where we had a certain growth,” said Martin.

The Global MD of Range Rover further said that in Europe, with the plug-in and hybrid models, there has been good success as well.

Martin said it is important for Range Rover to understand what the brand stands for and that whatever it builds fits into that.

Notably, in June this year, JLR reported its wholesale and retail sales for the first quarter of FY26 (three months to June 30, 2025). Volumes reduced in line with the company’s expectations, following a challenging quarter.

This largely reflects the planned wind-down of legacy Jaguar models ahead of the launch of the new Jaguar, and a pause in shipments to the US during April 2025 following the introduction of US import tariffs.

Ryan Miller, Product and Services Marketing Director, Range Rover, said: “Following the introduction of the previously limited Range Rover Sport SV Edition ONE and Edition TWO, clients now have more choice when it comes to specifying their ultimate luxury performance SUV.”

The inspection technology is aimed at strengthening transparency, traceability and quality control across JLR’s supply chain.

Inputs from Saqib Malik

Editing by David Ryder